The catalogue is not a writing problem. It is a process problem.
Whatever the starting point, a photo, a PDF, an ERP report, the result is your catalogue, ready to publish: attributes, descriptions, SEO, translations and images. With your rules and your policies.
Got 5,000 products? Publishing one should not take 40 minutes.
A hand-written page costs 30 to 40 minutes between photos, attributes, description, SEO and translations. On a catalogue that changes every season, that is the work of a whole team. It is a problem of scale, and scale is solved with a system.
Anyone can produce one page. AIR Now produces twenty thousand a month, all of them correct.
Integration
Reads and writes in your PIM, ERP, DAM or CMS.
A repeatable pipeline
The same process for the first product and the twenty-thousandth.
Rules and policies
Tone, vocabulary, allowed attributes, limits to respect. They are yours.
Automatic quality check
Every page passes the checks before it reaches a human.
Traceability
Who generated what, when, with which version.
Languages and images
Translations consistent with the glossary, images in the same flow.
Production and upkeep
It goes into production and stays there. We run it, or hand it over to your team.
Missing data flagged
If a piece of data is not in the input, the page says so instead of making it up.
Seven steps, and only one of them is decided by a person.
The teal step is where you approve. At no point in the process does anything go online on its own.
Try it on a real product.
You see the page right away, without leaving your email. We ask for it afterwards, if you want to receive it or generate another one.
Free, instant, no email needed. It uses the standard rules: we add yours in the next step.
Got a PDF instead of a link?
Upload an invoice, an order or a data sheet: it pulls out the fields one by one, and declares the ones that are not in the document.
The box above generates live. This is the same step, frozen, for those who want to look at it calmly: on the left the row as it comes out of the ERP, on the right the finished page.
SKU;DESCR;MAT;EAN
RN-4412;"running shoe u.";—;—
Four fields, two empty. Whoever publishes rewrites everything by hand, one page at a time.
- Category
- Footwear › Running › Road
- Drop
- 8 mm from the PDF, p. 2
- Weight
- 268 g from the PDF, p. 2
- EAN
- ⚠ Data not present in the input
From 40 minutes a page down to under 5.
Huge catalogue, hand-written pages, team stuck on data entry. A pipeline from photos, PDFs and ERP exports to a complete page, with quality check and review before publication.
Now do it on your own catalogue.
The demo above runs on the standard rules. On your catalogue you need yours: your tone, your attributes, your glossary. That is where you see the difference, and where we give you the number.
You give us the data
A catalogue extract, or read access to the PIM. As you have it today.
We set up your rules
Tone, attributes, glossary, languages. Then we generate a real sample.
You get pages and a quote
The pages to look at, and the cost for the whole catalogue.
What happens next
A real person replies within one working day. We generate the sample on your catalogue before any commitment: if it does not convince you, it ends there.
The extract you send us is used only to generate the sample and is not used for anything else.
Work out your range in thirty seconds.
No price list to ask for and no call to find out what it costs. Answer three questions and see the range; the exact number comes with the sample on your catalogue.
The calculator
Choose what you need
Choose the languages
€ — – € —
Setup is not in this number: it depends on the integration and we quote it after seeing your system.
Setup and integration
One-off: connection to your system, rules, glossary, first validation batch. No public range: it is quoted after seeing the system.
Generation
Pay as you go, per product. Includes attributes, description, SEO, agreed translations, image, quality check.
After delivery
AIR-managed on a monthly fee, or handover to your team with training.
Why a range and not an exact price?
Because the cost per page depends on volume, quality of the source data, languages and what has to come out. You see the range straight away; the exact price comes with the sample generated on your catalogue, and the bigger and more structured the catalogue, the lower it goes.
Why is setup quoted separately?
Because it has to be defined after analysing the systems you already use. In some cases it is irrelevant, in others it takes real work: either way we spell it out clearly at first contact, before any commitment.
At how many products does it pay off?
It depends on what a page costs you today, more than on how many products you have. With thousands of products, several languages or a catalogue that changes every season, the system is the natural choice; with a few hundred products it still pays off if each page today takes hours of work, a photographer, a translator or an agency. The sample on your catalogue gives you the comparison in numbers, before any commitment.